The other Cambridge.
The project intends to draw attention to another side of Cambridge, one where the crisis in the housing market prevents citizens from buying or securely renting their own homes, unless their circumstances are so desperate that they qualify for social housing. And to bring awareness to the rising tide of inequality through a series of posters that provide, not only with data and statistics, but also with a visual representation of the actual Cambridge and the imagined Cambridge. That was achieved by taking pieces of traditional tourist posters usually used to promote city’s image and putting them together with real pictures of the city.

Billboards.
The placement of type, which its use is not only to provide with statistics but also plays a role as a graphic element; and images in different perspectives intend to explore a different approach to informative posters in billboards. Which are usually means to sell or promote an image of success, but instead they are drawing attention to real problems in Cambridge such as the housing crisis.
